I love being a trainer, but journalism is in my blood and I can’t see myself ever giving it up. Even after 25 years, I still get a thrill from seeing my byline, especially if it’s in a national newspaper.

So here, unashamedly, is my feature in yesterday’s Daily Mirror. I’m showing it here because it demonstrates what I talk about in my workshops. And that is that writing simple, entertaining copy in short, attention grabbing sentences will get your message across to your reader – every time.

You don’t always have to be photographed wearing something pink and spotty, but it always helps.