Many people who are brilliant at their jobs and experts in their fields struggle with the everyday writing skills they need for work.
Now I know that you need to write in short, clear sentences because I trained as a journalist about 30 years ago and have written just about every day since. I understand how to use an apostrophe because my first editor would have thrown his typewriter at me if I didn’t (yes, I have been around a long time). I know how to make a dull subject interesting because written about everything from trends in badminton rackets to potty training. And I know what a comma splice is and how to avoid it because of the amount of time I have spent editing other people’s copy over the years.
If your business is something other than writing – if you sell houses, manage a shop, run a charity or own a small business – you might find writing difficult. There’s no shame in that at all.
But if – when – you need to email customers, or bid for business, or write a blog, or tweet or just about anything else, it’s a problem that needs addressing. Good, clear, succinct, accurate, error-free writing is quicker to write and quicker to read. It avoids confusion and ambiguity and will make your company look professional.
Fill your website and tweets with complicated sentences, jargon and spelling mistakes, however, and potential clients might not bother to read on. All you have to impress them with at this stage are words. If those words are sloppy, vague or confusing, what does that say about your company?
Bad writing is bad for business
I’ve been put off using companies who write badly. When I was looking for a web designer, for instance, I found one company who had great designs but appalling use of English. If they couldn’t be bothered to use their spellcheck, or make sure their sentences actually made sense, I decided their attention to detail wouldn’t be up to much either. They didn’t get my business.
So that is where we come in. In a single day – or just a couple of hours – we can pass on the essential tips that will significantly improve your writing. And these are things that you will remember and be able to apply to everything you write.
Spend some time with us and we’ll improve your writing for good.